Beyonce and husband Jay-Z have just been announced as official Tiffany and Co. ambassadors. The news was announced today the 23rd of August with a regal photoshoot featuring the Carters, the Tiffany Yellow diamond and a never-before-seen Basquiat art piece.
Legendary jewellers Tiffany & Co. are an American luxury jewelry and specialty retailer company. Headquartered in New York City, Tiffany and Co. sell jewelry, sterling silver, crystals, stationery, fragrances, personal accessories, and high-end leather goods.
Beyoncé has become the first black woman and the 4th person to wear the legendary Tiffany Yellow Diamond. Mrs. E. Sheldon Whitehouse, Audrey Hepburn and Lady Gaga were the diamond’s previous wearers.
The Carters for Tiffany & Co. #AboutLove #TiffanyAndCo
© Estate of Jean-Michel Basquiat. Licensed by Artestar, New York pic.twitter.com/bTGZUts4DU
— Tiffany & Co. (@TiffanyAndCo) August 23, 2021
The Tiffany Yellow Diamond is a 128.54 carat gem with 82 facets that reflect it’s brilliance. It is rumoured that Nicki Minaj just might don the diamond at the 2022 Grammy Awards. Needless to say the diamond does come with a not so lustrous history.
The diamond was originally discovered in the Kimberly diamond mines in South Africa in 1877. Consequently, it was acquired by the founder of Tiffany and Co. Charles Lewis Tiffany. Some believe it’s rightful place is back in South Africa. For now, the yellow diamond finds its home around the gorgeous icon’s neck.