Edward Kobina Enninful, the Ghanaian-British fashion icon, has reached yet another milestone in his remarkable career.
After an illustrious six-year tenure as editor-in-chief of British Vogue and the esteemed European editorial director of Condé Nast, Enninful has now been bestowed with the prestigious title of global creative and cultural advisor of Vogue.
Enninful, a trailblazer and the first black editor to helm a Vogue publication, will officially assume his new role in 2024, gracefully transitioning from his current position as editor-in-chief of British Vogue. In a heartfelt memo shared with the staff of the esteemed London-based publication, Enninful expressed his excitement for the future, stating that his global advisory role will grant him “the freedom to take on broader creative projects.”
“I am thrilled to announce that starting next year, I will be stepping into the newly created position of editorial advisor of British Vogue and global creative and cultural advisor of Vogue. In these roles, I will continue to contribute to the creative and cultural triumph of the Vogue brand on a global scale, all while embarking on a journey of broader creative endeavors,” Enninful shared with enthusiasm.
This remarkable promotion materialized after in-depth discussions with Anna Wintour, the revered global editorial director at Vogue, and Roger Lynch, the esteemed chief executive officer of Condé Nast. Their vision centered around harnessing Enninful’s immense talent to “play a broader role in enhancing Vogue globally.”
The timing of this announcement is particularly significant, as it arrives just twelve days before Enninful’s highly anticipated styling of a dazzling fashion spectacle, titled “Runway Icons,” set to take place in the enchanting city of Florence. Backed by the leading boutique and e-tailer, Luisa via Roma, this event promises to be a mesmerizing celebration of fashion.
Insiders privy to the matter have hinted that the search for Enninful’s successor is already underway and that the position will be openly advertised. However, it is noteworthy that the coveted title of “editor-in-chief” will no longer accompany the role. Instead, it will be addressed as “head of editorial content,” aligning British Vogue with Condé Nast’s strategic consolidation efforts aimed at reducing costs.
Enninful will continue to report to the iconic Anna Wintour, a visionary in the fashion industry who is strongly positioned to succeed. With her indomitable leadership, Wintour has been at the helm of American Vogue since 1988 and assumed the role of global chief content officer for Condé Nast in 2020. Enninful’s new position, combined with his decade-long tenure at the organization, positions him as a frontrunner for future leadership when Wintour eventually decides to step down.
Edward Kobina Enninful’s journey within the Condé Nast family began in 2011 when he was appointed fashion director at W magazine. Since then, he has left an indelible mark across various domains of the fashion industry, notably championing diversity and inclusion. His revolutionary efforts even saw the creation of British Vogue’s first-ever braille editions, reinforcing his commitment to breaking barriers and reshaping the landscape of fashion.
As Enninful embarks on this new chapter of his career, the world eagerly anticipates the vibrant and transformative impact he will undoubtedly make as the global creative and cultural advisor of Vogue. His extraordinary vision, unwavering dedication, and undeniable talent continue to inspire and empower generations, solidifying his place as an icon in the world of fashion.