Ghanaian-British CEO Will Adoasi’s watch brand Vitae London can now be bought at Macy’s & Nordstrom

Ghanaian-British CEO Will Adoasi has reached yet another significant milestone. His luxury wristwatch brand Vitae London can now be found in Macy’s and Nordstrom retail shops.



Founded in 2015, Vitae London offers sophistication and quality at accessible prices. This module has garnered the Black-owned brand success and influence in the years following its inception. Vitae London watches have been won by influential people such as President Nana Akuffo Addo, Michelle Williams of Destiny’s Child and Hollywood film director Ava DuVernay.

In 2020, Vitae London commenced its expansion campaign into the US and have raked in marginal profits since. Their success has seen their brands being sold not only in the US but in over 20 other countries. Now, Vitae London finds its place on the shelves of selected shops in Macy’s and Nordstrom.

A brand with a heart, each sale of a Vitae wristwatch sends a portion of revenue to support children’s education in West Africa.

Providing disenfranchised children with clothes, school gear and solar-powered lamps is changing a narrative in the lives of these folk. Vitae London together with House of Wells and Pen to Paper Ghana are creating impact for a better future.

You can purchase an early Christmas Vitae London present for that special him or her here.



Hurry while stocks last for Vitae London’s Early Black Friday sale.

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