Menswear Brand Laxiri debuts new brand With “THE LUX IN LAXIRI” Collection.
What defines luxury? is there a sure universally accepted definition for what is or not? The answer remains vague. Well, luxury to us remains a state of comfort, a comparative scale of elegance and a pure conviction of essence and worth.
The brand Laxiri to us goes way beyond traditional garments, it’s an outer reflection of who we are, from where we originate and how far we have come. ” A casual armour of heritage ” we call it.
The brand LAXIRI makes use of varied distinct fabrics outsourced from different ends of the world with the crown aim of attaining perfection in design and fit.
With our client’s comfort as a core mandate, a streamlined test proven system is practised to ensure clients not only are 100% satisfied with the outcome of our tastefully done garments but are also carried along in the creative process.
The debut collection themed “THE LUX IN LAXIRI”, basically represents who we are as a brand. The word “Lux” which is of Latin origin means “light”(a strong beam of radiance that reveals a reflection of who we are on the inside to the outer universe).
Silhouettes in this collection represent the core base on which future derivatives will be built. Selected fabrics for the collection range from rich cashmere blends through to cotton and line models in both print and plain colour blocks.
To us, the African pride dwells on three major keys; Creativity, Uniqueness & Power, with which when coupled with the brand’s values of Ethnicity, Modernity, Craftsmanship and Quality, holds as the pillars that hold the house of LAXIRI.