Following the success of his Reign album which was released in 2018, Award-winning Dancehall artiste, Charles Nii Armah Mensah popularly known as Shatta Wale has unveiled new for his fans.
The line which was also launched in 2018 as part of activities to mark his third studio album. It was designed by Magdalene Love, a close associate of Shatta Wale.
Already in circulation, the “I Know My Level” crooner has moved to consolidate profit and gains from the merchandise by unveiling an online and pop up shop.
Located in East-Legon, the“Reign shop” specializes in retail and personal shopping.
In a post on the photo-sharing app, Instagram, Shatta asked his fans to buy his merch ahead of another concert in October
“The shop is online now …Purchase your mech before October !! Let’s spread the good news .. #THEREIGNCONCERT,” he wrote
His post was met with a lot of enthusiasm from fans who had been budging him for months over the availability of the merchandise. Shatta Wale and his crew members have been seen in a number of the looks in the collection during their various public outing but it seems fans had been unable to access it hence the online launch.
The merch includes hoodies, socks, head beanies, t-shirts and other streetwear.