Ghana’s Sincerely Accra are among 13 podcasts in Africa set to benefit from Spotify’s $100,000 funding. The fund is part of Spotify’s New Africa Podcast Fund Initiative.
Spotify, the Swedish audio streaming platform, has invested $100,000 into selecf African podcasts with the aim of amplifying amplifying capacity and their reach.
“Throughout its launch across Africa, Spotify has demonstrated its commitment to bolstering the careers of African creators through on- and off-platform support programmes. In line with this, the company has announced a first-of-its-kind podcast initiative on the continent, the Africa Podcast Fund. The $100,000 fund aims to bolster the careers of these podcast creators through financial grants, workshops and networking opportunities.” Spotify said in a statement.
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Recipients of the fund included podcasts from Nigeria, Kenya, Cameroon, and South Africa. Sincerely Accra, whose podcast is mainly recorded in English Ga and Twi, shared their excitement at being recipients of the grant.
The vox-pop and interview-driven podcast, is a popular Ghanaian podcast based on urban life in Accra. Episodes alternate between vox pops and in-studio interviews, predominantly in English with an occasional blend of Pidgin, Twi and Ga. Hosted by Joseph Nti and produced by Kwame Asante, the podcast is fast-paced and colourful, featuring a mix of personalities with exciting and varying discussions driven by current opinions and pop culture.
You can listen to Sincerely Accra and all the hijinks they get up to on here.