Viva Group is a family owned fashion and lifestyle business, operating two retail stores in Accra; Viva Boutique and Viva Concept store. The Viva stores are known as one of Accra’s most valued luxury shopping destinations; with over thirty years’ experience in the world of fashion. The Viva Group was founded by Mrs. Dorothy Bruce Adjetey, a seasoned fashion guru and working alongside ,her daughter Mrs. Sacha Okoh, one of Ghana’s foremost fashion experts.
Viva concept store is an Afro- chic Cosmopolitan store carrying a selection of contemporary international and African brands from fashion, beauty, decor, art and lifestyle. It covers a space for art installations, in-store events and collaborations. It prides itself on current trend, quality and individuality.
The idea, behind this creation, was to bring together international and African talented brands under the same roof. This allows you to experience both worlds and also, to encourage and help local brands produce at an international level.
The Viva Concept Store is celebrating its first-year anniversary since its opening and as part of the celebration, Sacha Okoh has curated a fashion presentation with six established Ghanaian fashion brands, who are Ajepomaa, Attoh Tetteh, Bello Edu, Laxiri, Ophelia Crossland, Pistis and Velma Accessories. They will debuting their exclusive ready to wear collection for Viva Concept store on Sunday 1st December 2019.