Ghanaian sustainable eyewear brand, Bôhten has been picked to design a new collection in honour of the new Marvel Studios project, Black Panther: Wakanda Forever.
The collaboration will feature trunk show events, sunglasses and movie-themed prize pack contest*, and a sunglasses capsule collection limited to 1000 pieces to promote the upcoming movie release in theatres on November 11th.
Based in Canada, the Ghanaian-owned eyeglasses brand announced the exciting collaboration ahead of its November release in October 2022. It is also the first eyewear brand in Canada to collaborate on a movie from Marvel Studios.
The promotional campaign will officially launch on October 21st with a contest. Fans may enter the contest by submitting a completed online entry form available at Bohten.com (no purchase necessary). Fifteen winners will be announced on November 30th, 2022. Prizes consist of the following:
GRAND PRIZE (5 winners): $1,000 worth of Bôhten merchandise and a movie-themed prize pack. Exact items included in the prize pack shall be determined by Bôhten in its sole discretion.
FIRST PRIZE (5 winners): $600 worth of Bôhten merchandise and a movie-themed prize pack. Exact items included in the prize pack shall be determined by Bôhten in its sole discretion.
SECOND PRIZE (5 winners): $200 worth of Bôhten merchandise and a movie-themed prize pack. Exact items included in the prize pack shall be determined by Bôhten in its sole discretion.
Bôhten will host two trunk show events in Canada at Nordstrom’s Yorkdale and Eaton Centre outlets from November 4th to 6th and November 18th to 20th, respectively. The trunk shows will showcase Bôhten’s latest glasses collection, which is handmade in Italy and optimized to fit and compliment African faces better. In addition, patrons will have the chance to see the limited edition movie inspired capsule collection for the first time. The collection will feature never-before-seen designs in colorways themed to Marvel Studios’ Black Panther: Wakanda Forever.
The company is also teaming up with some of Canada’s top fashion designers, musicians, and creators to unveil the limited edition collection and drum up buzz for the new movie releasing in theatres on November 11th, 2022.
In a statement regarding the collaboration, Bôhten’s CEO, Nana Boateng Osei said:
“The release of Marvel Studios’ Black Panther: Wakanda Forever, is a monumental moment for fans of the movie franchise. The collection we designed symbolizes unity through hardship and the need to overcome obstacles that come your way. We at Bôhten
believe in harnessing untapped human potential by elevating the community around you. In line with this conviction, we are committing 10% of all proceeds from the collection towards providing glasses for school children in Canada, the United States, and Ghana through our social impact program, Club Bôhten.
We look forward to being a part of history as we embark on this exciting collaboration. As always, the best is yet to come.”
“We are truly excited to be working with the talented designers at Bôhten Eyewear. This emerging Canadian brand has delivered on creating a unique and vibrant capsule collection inspired by the movie Marvel Studios’ Black Panther: Wakanda Forever” said Quincy Kelman, Vice-President of Marketing, Walt Disney Studios Canada. “This collaboration is such a perfect fit for us and embodies ‘Wakanda Forever’, a phrase with deep cultural roots—a global concept that symbolizes pride, fearlessness, and resilience.”
The new movie features a list of Hollywood stars including Angela Bassett, Letitia Wright, Winston Duke, Danai Gurira) and Lupita Nyong’o.