For a long time, Africa and its people have been left out of the global beauty narrative despite the pivotal role they play in this industry.
This rather sad occurrence has affected African woman especially and the other key stakeholders but this is changing.
As more and more people come to embrace the fact black and brown skin beauty issues matter , it gives rise to avenues to help tackle and develop tailor-made beauty solutions for women of color.
With this in mind, multiple award-winning Ghanaian Makeup-artist, Alexandrina Don-Arthur whose talent has taken from Accra to Lagos and New York is bringing beauty to the doorstep of every woman.
Under her flagship brand, Alexiglam Studio, the prolific beauty guru will provide a platform to educate upcoming artists on proper and effective makeup techniques, a beauty studio for her wide range of clientele, a beauty resource hub where top-notch African products are stocked and a content creation platform for both photographers and professional MUA’s
At a press event to introduce the Alexiglam brand to the world in Accra, C.E.O of the studios, Alexandrina Don-Arthur who has worked with key celebrities in Ghana such as Joselyn Dumas, Jackie Appiah, Juliet Ibrahim, Victoria Michaels and many others was hopeful that the brand will help fill the huge gap in the beauty industry across the continent.
“There’s so much beauty all around us, you have no idea and as creatives, this studio is here to help bridge that gap whilst offering 360 beauty experience to both men and women ,” Alexandrina stated.
She also said that “the beauty industry is growing and the time is really now for Africans to take things into their own hands and create a narrative that is proudly ours, we can’t let others do it for us. This studio is coming at a perfect time and we hope to take the lead in the beauty industry”
Alexiglam Studios also announced the launch of their website and took the media through its content as well as navigation.
She also used the occasion to announce her YouTube channel which will host a number of beauty contents and a TV show