Thursday, April 17, 2025

Nigerian photographer, Oye Diran debuts "A Ti De" film and photo series on Nataal

A new photo and film series by New York-based Nigerian photographer and Art director, Oye Diran has debuted on global media brand focused on contemporary African fashion and visual arts, Nataal’s digital platform.

Oye’s new work explores Yoruba fashion from the golden era of the ’60s, 70’s and ’80s. The vintage Yoruba fashion series celebrates the continuity and legacy of ‘iro’ and ‘buba’

READ MORE: https://braperucci.africa/this-is-what-contemporary-photographer-mel-arthurs-debut-exhibition-ny%c9%9b-k%c9%9b-w%c9%94-looked-like/

‘A Ti De ‘ which translates to mean (We have arrived) in the Yoruba dialect spoken amongst approximately 30 million people across the world sheds light and attention on the diversity of Yoruba tradition and culture.

The series also touches on black hair and beauty trends of that era borrowing heavily from scenes depicted in beauty saloons that existed during these times.

Writing about the series on his social media account, the budding Nigerian photographer, referred to the body of work as “curated memories of my heritage” and played a huge role in his inspiration for creating the series.

READ MORE: https://braperucci.africa/meet-the-16-african-creatives-who-made-it-into-manju-journals-creativeclassof2019/

He wrote:   “A ti de” meaning “we have arrived” is a project that explores vintage Yoruba fashion from the 60s, 70s and 80s.  The aim of this series is to convey and shed light on the richness of cultural fashion during that era, particularly the Iro and buba of the yoruba tribe.
Growing up as a kid in Lagos, Nigeria, I recall looking at old pictures my mother had of herself, friends and family. From their stylish conventional Yoruba attires to more contemporary styling of the attires. 
Hairstyles from Afros to beehives. These curated memories of my heritage were among my inspiration”

View the full series below:

Credits

Photography, art direction and styling Oye Diran (@oye_diran)
Film direction Oye Diran, John Kolleh (@jnkyrdcinema)
Models Fatima Ayinde (@timewithtima), Bemisoul (@bemisoul), Dorcas Adekanbi (@kissmyfacee)
Hair Mohan Jean Mary (@modimel_salon)
Make-up Beauty By Bless (@beautybyblesss)
Styling assistance No Studios (@no.studios)
Photography assistance Obinna Obioma (@mrobinnaobioma)
DP John Kolleh

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Sponsor

spot_imgspot_img

Latest

12 African print outfit ideas we want you to rock on Fridays

It's everyone's favorite day of the week, Friday. No one in the history of this earth hates Friday unless perhaps you're from another planet. Since...

Ghanaian editor of British Vogue, Edward Enninful honoured by BOF as the 2019 Global voice

Edward Enninful, the British-Ghanaian editor of Vogue's U.K version has been honored by the Business of Fashion as it's Global Voice for 2019.The event...

#WuniInAMillion: It’s been a special love for Isabella since Alex met her in class 5

Despite knowing each other for so long, it took a friend's birthday party to finally get Isabella to look to Alex's way.

Joe Mettle and Salomey’s Pre-wedding photos are trending ahead of their August 15th wedding

The award-winning gospel musician who has been dead quiet about rumours of his impending marriage to Salomey Selaise Dzisa this weekend broke his silence a few minutes ago on social media with a photo.

9 women out of 11 architects designed what is set to become the tallest building in Africa

This building in the South African city of Johannesburg is set to become the tallest in the continent after it opens its doors ...