Nigerian photographer, Oye Diran debuts "A Ti De" film and photo series on Nataal

A new photo and film series by New York-based Nigerian photographer and Art director, Oye Diran has debuted on global media brand focused on contemporary African fashion and visual arts, Nataal’s digital platform.

Oye’s new work explores Yoruba fashion from the golden era of the ’60s, 70’s and ’80s. The vintage Yoruba fashion series celebrates the continuity and legacy of ‘iro’ and ‘buba’

READ MORE: https://braperucci.africa/this-is-what-contemporary-photographer-mel-arthurs-debut-exhibition-ny%c9%9b-k%c9%9b-w%c9%94-looked-like/

‘A Ti De ‘ which translates to mean (We have arrived) in the Yoruba dialect spoken amongst approximately 30 million people across the world sheds light and attention on the diversity of Yoruba tradition and culture.

The series also touches on black hair and beauty trends of that era borrowing heavily from scenes depicted in beauty saloons that existed during these times.

Writing about the series on his social media account, the budding Nigerian photographer, referred to the body of work as “curated memories of my heritage” and played a huge role in his inspiration for creating the series.

READ MORE: https://braperucci.africa/meet-the-16-african-creatives-who-made-it-into-manju-journals-creativeclassof2019/

He wrote:   “A ti de” meaning “we have arrived” is a project that explores vintage Yoruba fashion from the 60s, 70s and 80s.  The aim of this series is to convey and shed light on the richness of cultural fashion during that era, particularly the Iro and buba of the yoruba tribe.
Growing up as a kid in Lagos, Nigeria, I recall looking at old pictures my mother had of herself, friends and family. From their stylish conventional Yoruba attires to more contemporary styling of the attires. 
Hairstyles from Afros to beehives. These curated memories of my heritage were among my inspiration”

View the full series below:

Credits

Photography, art direction and styling Oye Diran (@oye_diran)
Film direction Oye Diran, John Kolleh (@jnkyrdcinema)
Models Fatima Ayinde (@timewithtima), Bemisoul (@bemisoul), Dorcas Adekanbi (@kissmyfacee)
Hair Mohan Jean Mary (@modimel_salon)
Make-up Beauty By Bless (@beautybyblesss)
Styling assistance No Studios (@no.studios)
Photography assistance Obinna Obioma (@mrobinnaobioma)
DP John Kolleh

Discover

Sponsor

spot_imgspot_img

Latest

The inspiring story of Elizabeth Owusua who works as a lawyer by day and nurse in the night

At the moment Elizabeth Owusua has achieved two out of her 3 career choices as a nurse, and a lawyer leaving her fashion designer dream on the side for the meantime.

This man brought the multimillion pound stage used at the Global Citizen concert in Accra

Superstars and the people that love them converged in Ghana's capital of Accra on Saturday (September 24) at the 2022 edition of the Global...

Assurance: Nana Kwame Bediako surprised his wife Ruby with these luxurious gifts on her birthday and mother’s day

Business leader, Nana Kwame Bediako a.k.a Cheddar surprised his beautiful wife, Ruby with two luxurious gifts as she celebrated her birthday and Mother's day.

5 simple things you should never do at an interview

Who does not like the sound of a credit alert? I know, I do. Looking to employment? Applied for a job and need help...

Church Fashion: 25 outfits that serve up serious glamour as churches reopen

As churches begin to open its doors to the laity, here are some top trends, fabulous street looks and gorgeous dresses you can serve to church along with your face masks of course.