Ghanaian fashion house, Pistis Ghana is helping young Ghanaian head porters popularly known as “Kayayei” stay safe during the COVID-19 period.
Considered as some of the most vulnerable and at risk of contracting the virus, which has no cure and affected millions of people, these head porters who are mainly from the Savannah and North regions of Ghana are at the mercy of law authorities and unsuspecting carriers.
The fashion house which is led by husband and wife duo, Kabutey and Sumaya Dzietro gave out 1000 face masks to these ladies as part of their Social Responsibility.
In a public statement, the brand announced the outreach with a video on social media.
“For every @PistisGH face mask you bought, you donated one to a kayayo,” a paragraph of the statement read.
Adding that: “Keeping safe during this pandemic comes at a cost , and for some kayayie at the Madina market , having a face masks is a luxury they cannot afford.”
Read the Full statement below
Dear Pistis Family ❤️
Because of you over 700 kayayie at the Madina market can stay safe during the COVID 19 pandemic.
Keeping safe during this pandemic comes at a cost , and for some kayayie at the Madina market , having a facemasks is a luxury they cannot afford .
Thanks to you, we have donated 1,000 facemasks to over 700 kayayie at the Madina Market in Accra.
For every @PistisGH face mask you bought, you donated one to a kayayo.
For us, this is more than just a donation, it is contributing to the protection of lives of these women who make our lives somewhat easier .
Thank you , God bless you and stay safe !
With love ❤️
Music by Bay Breeze – Forty Thr33
Pisits was started in 2008 by Kabutey and Sumaya right after graduating from Vogue Style School of School and Design in Accra, Ghana.
The brand was founded on a common vision of uniquely providing the perfect fit and style to a fast-evolving woman who exuberates ambition, reveres culture and embraces innovation.
The company currently stands at the frontline of the fast-growing African fashion industry while making major strides on the international markets.
Pistis, at the core, prides itself on creating master pieces for every client and, as result, has garnered a name as the leader in special occasion clothes.