#DialoguingDiversity – How the fashion media can bridge its inclusion and diversity gap.

For ages, global fashion media has continuously failed to cover and represent the fashion industry in Africa adequately.

Often than not the conversation around African creativity and ingenuity is relegated to the background resulting in bias reporting, stereotypes, and lack of proper representation in media.

The lack of dimension in storytelling has also created a huge gap between the industry and potential customers affecting marketing, advertising and growth.

In the second episode of #DialoguingDiversity of the visualactivist.me powered by PICHA, founding editor of Braperucci.africa and communication lead at Digital Media agency, BP Africa communications, Nathan Yaw Pierre Tollo shared some key solutions to the diversity and inclusion issue in fashion media.

READ MORE: PICHA is launching a visual diversity campaign to change the visual depictions of black people in media

In response to the issue of lack of proper media reportage, Nathan, a visual activist himself, said local media must empower the industry by telling real stories, celebrate real culture, and breed inclusion. 

“Empowering the fashion industry lies squarely on the door of the media and stakeholders in the industry. We need to appreciate the work we do and highlight the creative working coming from Africa”, he said.

Nathan who has been at the forefront of digital media as a publisher, content creator, PR, media strategist, and muck racker as he covers topics in the fashion, lifestyle, food industry said the lack of structure and funding from the corporate world was also a factor that had inhibited the inclusion of the fashion in media.

READ MORE: PICHA is launching a visual diversity campaign to change the visual depictions of black people in media

Three ways he believed fashion media owners, editors and journalists can consciously improve diversity include creating a fashion database for all the industry players.

He also suggested that media owners should always involve women and young people in telling the stories.

“Edward Enninful of British Vogue has done a great job in his role as the first black editor of British Vogue through research and collaborating with the right creatives, he’s been able to create content we are all proud of,” he opined.

Finally, he advised that industry stakeholders should research and find solutions to the local issues that were affecting them.

The interactive and empowering episode saw several questions and comments from the audience who also acknowledged the need for media to be more inclusive and less opulent as expressed in the glossy pages of magazines.

The VisualActivist.me campaign is open to all Individuals, influencers and businesses interested in the visual movement for inclusion, diversity and authentic representation of Africans and Afro-descendants.

Watch the full video from EP-2 of #DialougingDiversity here

Discover

Sponsor

spot_imgspot_img

Latest

Tolu Lope and Malakai’s surprise proposal is the cutest we’ve seen in a while

U.K-based Nigerian sweethearts, Malakai Lanre King and Tolu Lope's wedding proposal is really the sweetest we've seen in a while.

10 absolutely Ghanaian podcasts you should be listening to

Social media chat forums like Twitter or Reddit can be overwhelming with so many divided opinions. This person tweets this. Next person retweets and...

#JW200: Guinness Ghana opens house of ‘Johnnie Walker’ in Accra

Guinness Ghana’s ambition to make the favorite Johnnie Walker Whisky available to all consumers and the retail dealers has led it to launch the first House of Walker in Accra.

New Year, New Hair!

It’s the New Year and after the challenge that was 2020, it’s time for a much-needed reset.  We all want to make meaningful, yet easy-to-stick-to...

Awo Aid Amenyah: The Ghanaian woman who climbed Kilimanjaro for the safety of African children

Awo Aidam Amenya is the Ghanaian woman who has climbed Mt. Kilimajaro in efforts to raise awareness for online safety issues for children.