Grand Eagle Motion is a Ghana-based marketing and film production company specialising in impactful cinematography.
Known for driving brand growth through powerful visual storytelling, the team helps brands engage audiences, build meaningful connections, and strengthen their online presence.
With experience across Ethiopia, the UK, Kenya, Zimbabwe, Indonesia, China, and beyond, Grand Eagle Motion blends cultural insight and creative strategy to bring every brand vision to life.
In this conversation with Art Attack on Braperucci Africa, the founders share their journey, vision, and what it takes to make brands stand out through film.
BP: Hello! How are you feeling today?
GEM: I’m feeling great and grateful to be here. It’s always exciting to share the work we do at Grand Eagle Motion and the impact we hope to create through storytelling.
Can you tell us what inspired you to start Grand Eagle Motion and focus on visual storytelling for brands?
Grand Eagle Motion was born out of my passion for cinematography and my desire to understand the business and marketing aspects of visual content. After completing my studies, I wanted to build a company that didn’t just create beautiful images, but visuals that actually help brands grow.
I realised many African brands had powerful stories but lacked the right medium to communicate them. That was the inspiration — to bridge that gap and give brands a cinematic voice that resonates.
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Grand Eagle Motion operates across multiple countries and cultures. How does that international exposure influence the stories you tell for African brands?
Working in places like Ethiopia, Kenya, the UK, Zimbabwe, Indonesia, and China has shaped our creative perspective. Every country teaches you something new about people, culture, and communication.
This exposure helps us position African brands with a global mindset — keeping the authenticity of our culture while presenting it in a way that appeals universally. It allows us to merge African originality with international standards of storytelling.
How do you strike a balance between creativity and marketing strategy in your films?
For us, creativity and strategy are inextricably linked. Before we shoot anything, we take time to understand the client’s goals: Who are they trying to reach? What action do we want the audience to take?
Once the strategy is clear, creativity flows naturally around it.
We deliver visuals that look beautiful, but also drive engagement, web traffic, conversions, and brand credibility.
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What has been the most challenging project for Grand Eagle Motion so far, and what did you learn from it?
One of our most challenging projects was documenting major events within tight timelines, especially across different countries. Coordinating travel, equipment, cultural expectations, and client deadlines can be intense.
But it taught us the importance of preparation, adaptability, and building strong local partnerships. Those experiences have made us a stronger, more flexible production company.
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The company has a vision of being a global leader in visual marketing. What does that look like in practice?
In practice, it means consistently producing world-class work, expanding our presence across continents, and collaborating with brands that share our vision for creativity.
It also means training and empowering young creatives through our programs, so we’re not only building a company but contributing to the next generation of storytellers who will elevate Africa on the global stage.
How do you measure impact when it comes to your films and marketing campaigns?
Impact for us is measured through data and emotion. On the analytical side, we examine engagement rates, follower growth, website traffic, conversions, and overall brand visibility.
On the emotional side, we consider how people responded: Did the story touch them? Did it spark conversation? Did it connect? When both sides align, we know the work succeeded.
Looking ahead, what kind of projects or collaborations excite Grand Eagle Motion the most?
We’re excited about collaborations that merge culture, fashion, business, and human stories, especially projects that highlight Africa’s creativity and innovation.
We also love working with brands that want to push boundaries visually, and we’re exploring more documentaries, wellness stories, and global partnerships.
How do you ensure that your work remains authentic to African culture while appealing to global audiences?
We stay rooted in who we are. Our stories always start with the culture — the people, the colours, the textures, the values. Then we apply global standards in cinematography, editing, and storytelling structure.
This combination ensures that the work remains authentically African but is polished and universal in its appeal.
Finally, what message would you like to share with young African creatives who aspire to work in film and marketing?
Start where you are, with what you have. Don’t wait for perfect equipment or perfect conditions.
Stay curious, master your craft, and understand the business side of creativity.
Most importantly, tell stories that reflect who you are — because Africa has a voice the world is ready to hear. Your work could be the bridge that inspires the next generation.
